Crafting a tool for change.
The Climate Reality Project is an initiative started by Al Gore, powering a social revolution for action towards the climate change crisis. The design solution is rooted in the strategy of “small wins” — giving visitors of the site small, actionable tasks that they can complete in order to help make a difference.
Designed at Made Movement in collaboration with the Climate Reality Project Design Team.
Connecting effort with impact
The movement suffers from a barrier to entry: Climate Change is a seemingly unsolvable problem that most people feel powerless to change on their own. The new website connects effort with impact using three branded devices: The Action Slider, The Action Tile & The Progress Pulse.
THE ACTION SLIDER
Making progress doesn’t mean you have to chase down your Congressman and lecture him about driving a Hummer. There are plenty of ways to participate, and this tool allows users to sort for actionable content that fits within their level of engagement.
In the spirit of celebrating small wins, the Progress Pulse cookies users and keeps track of their actions on the site. For every action they take, a pulse is added to your toolbar. The global community’s actions are also displayed, showing users that our actions may seem small, but they add up to create powerful momentum for change.
Photo Credit: Folkert Gorter